Friday, 6 May 2011

Easter, another day of commercial abuse?


Do you feel pressured into paying the extortionate prices of Easter Eggs at supermarkets?





Easter, like all the other commercial holidays (Valentines day, Mothers day, Fathers day etc) puts pressure on families and students alike to buy gifts for their loved ones.

Despite all the 'deals' supermarkets offer, the whole giving of chocolate eggs seems like a complete con, for example where does it say in the Bible that a rabbit hopped around giving chocolate eggs to people he cares about? It doesn't, so why bother giving supermarkets your money for another commercial holiday?

Well as history has it, the Germans first practised the 'Easter Bunny' in the early 16th century and it wasn't until the 19th century that sugar eggs were given to friends and family as a treat.

At the Kentish Front, we aren't suggesting that Easter should be banned as it makes millions of children very happy with the sugar rushes from the masses of chocolate eaten. However, it should be questioned whether supermarkets should be allowed to charge extortionate prices for chocolate.

Catherine Wilks, 36, a mother of two claimed: "Easter and Christmas are two very expensive holidays, I have no problem with giving easter eggs to my kids and nephews but the price goes up year after year and I've resorted to buying chocolate bars instead of eggs because of the price."

The irony really remains however when the day after Easter, the eggs fall from the price of five pounds to as little as 70 pence. How can supermarkets afford this? Is it because they're charging far more than they should be?

You can find further details of the extortionate prices of easter eggs here Lovemoney.com

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